Porsche Design

Porsche Design Timepieces reflect the spirit of the iconic automotive brand through high-end Swiss watchmaking. As the only car brand with its own luxury watch manufacture in Switzerland, Porsche Design unites technical excellence, functionality, and minimalist design—inspired by the legendary Porsche 911.

At the core of the collection is the Chronograph 1, designed by Professor Ferdinand Alexander Porsche. Launched in 1972 as the world’s first all-black wristwatch, it set a new standard in watchmaking that still resonates today.

These timepieces are more than watches—they are a lifestyle statement. Blending Porsche’s racing heritage with modern innovation, each model embodies performance, precision, and timeless luxury.